smart诚然着名度高，但品牌却终点小众，淌若不是热心车市，当今如故很少有东谈主能答出smart究竟有哪些车型在售了。前几日，smart精灵#5认真上市，售价要去到22.99万起售。似乎良马MINI的教育还不够潜入？
良马MINI降价后胜利卖爆，品牌价值不灵了
咱们先来看良马MINI电动版。由于销量过于拉胯，2024年10月18日，良马官方通告对电动MINI COOPER和ACEMAN进行大幅降价，其中电动MINI COOPER起售价从20.98万元降至14.88万元，降幅达6.1万元；电动ACEMAN起售价从22.99万元降至16.39万元，降幅达6.6万元。降价活动将握续至2024年11月30日。
有业内东谈主士显现，在降价6万元以后，MINI目下日销量是之前的6-7倍，门店加班加点欢迎客户。再一次讲明了汽车市集黄金定律：莫得卖不掉的车、只消价钱不稳妥的车。
良马MINI电动版的作念法，即是典型的为市集和洽，良马在畴昔吃过一次亏，此次降价动作很够情理。
smart精灵#5是一款什么样的车
smart精灵#5采用了更高的售价定位，限量得手价22.99万元起。看成smart品牌的首款豪华中型SUV，smart精灵#5在尺寸、设置和性能上都进行了升级。
smart精灵#5的车身尺寸为4705/1920/1705mm，轴距达到2900mm，提供了无边的里面空间。外不雅上，smart精灵#5接续了梅赛德斯-飞驰规划团队的规划玄学，继承Boxy方盒规划，搭配赛博光影邻接式LED矩阵大灯、无框车门、膺惩式门把手等，个性皆备。内饰方面，精灵#5配备了13英寸OLED 2.5K中控双联屏、25.6英寸AR增强型昂首自大等高技术设置，营造出科技感。
在能源方面，精灵#5基于800V架构打造，提供单电机、双电机版块可选。其中双电机版块车型最大功率645Ps，峰值扭矩710N·m，零百加快时间仅需4.9s。最长续航达到740公里，还复古4C超快充技艺，充电15分钟可加多500km续航。能源方面，精灵#5确乎给得很足。
然则，过高的售价定位却让不少东谈主吐槽。与良马MINI电动版降价后比拟，精灵#5的价钱剖析不够接地气。在新能源汽车市集日益竞争强烈的今天，滥用者关于价钱的敏锐度越来越高。smart精灵#5的订价政策是否过于自信？这值得深想。
smart精灵#5会降价吗？
从目下的销量数据来看，smart精灵#5的市集发挥并不乐不雅。
2024年1-8月，smart精灵#1和精灵#3隔离售出了13399辆和4509辆，整个17997辆，距离本年5万-6万国内市集销量认识还有较大差距。而精灵5看成smart品牌的首款豪华中型SUV，其市集发挥将愈加关节。
从市集定位来看，精灵#5地点的中型纯电SUV市集体量超越了600万辆，是紧凑级纯电SUV市集的五倍。这无疑是一个更具备成长性的细分赛谈。smart精灵#5的推出，旨在拓宽smart品牌的市集范畴，迷惑更多追求豪华、科技的滥用者。
然则，市集是粗暴的。过高的售价定位可能会让精灵#5在竞争中处于不利地位。面对强烈的市集竞争和滥用者日益进步的价钱敏锐度，精灵#5是否会像良马MINI电动版相同靠近降价的压力？这取决于smart品牌的市集政策和居品竞争力。
从居品竞争力来看，精灵#5在尺寸、设置和性能上都有亮点。但过高的售价定位可能会让一部分滥用者规避而视。淌若smart品牌约略在保握居品性量和处事水平的同期，相宜调遣售价政策，进步居品的性价比，那么精灵#5完全有可能在市集上容身。
天然，市集是束缚变化的。跟着新能源汽车技艺的束缚跳跃和滥用者需求的日益千般化，smart精灵#5的市集发挥也将受到多种身分的影响。但不管怎样，市集最终会给出谜底。smart精灵#5是否约略在市集上容身，还需要时间的教悔。
回来
smart自干涉中国市集以来，经验了从与飞驰结伴到被祯祥收购的转动。如今，看成祯祥旗下的高端电动品牌，smart正试图通过精灵#5等车型拓宽市集范畴。然则，面对强烈的市集竞争，smart的订价政策显得尤为关节。与良马MINI的降价政策比拟，smart精灵#5的高价定位无疑减分项。将来，smart能否在中国市集站稳脚跟，不仅取决于居品自己的竞争力，更在于其怎样调遣市集政策，以更接地气的神气与滥用者调换。让咱们翘首企足，看smart如安在中国新能源汽车市辘集有所建树。
","del":0,"gnid":"96c9b0180b6f0bc49","img_data":[{"flag":2,"img":[{"desc":"","height":"740","title":"","url":"http://p0.img.360kuai.com/t11fd4c3301e03ccb0e29b03b22.png","width":"1200"},{"desc":"","height":"800","title":"","url":"http://p0.img.360kuai.com/t11fd4c3301cd9c9d0975a44b40.png","width":"1200"},{"desc":"","height":"1074","title":"","url":"http://p0.img.360kuai.com/t11fd4c330152427486671327b0.png","width":"1448"},{"desc":"","height":"900","title":"","url":"http://p0.img.360kuai.com/t11fd4c3301a47c3d0f1a455dbf.jpg","width":"1200"},{"desc":"","height":"1344","title":"","url":"http://p0.img.360kuai.com/t11fd4c33010f2785246ce63fa2.png","width":"2018"},{"desc":"","height":"1296","title":"","url":"http://p0.img.360kuai.com/t11fd4c33017ad4697af9a7bad7.png","width":"2018"},{"desc":"","height":"1304","title":"","url":"http://p0.img.360kuai.com/t11fd4c3301c6eb023d908a327d.png","width":"2012"},{"desc":"","height":"720","title":"","url":"http://p0.img.360kuai.com/t11fd4c3301878eda7bd9492298.png","width":"1080"},{"desc":"","height":"1348","title":"","url":"http://p0.img.360kuai.com/t11fd4c33010987f7a252002871.png","width":"2018"},{"desc":"","height":"1340","title":"","url":"http://p0.img.360kuai.com/t11fd4c33010ee8b9b8824b8d2b.png","width":"2020"},{"desc":"","height":"723","title":"","url":"http://p0.img.360kuai.com/t11fd4c33016e4da9c8007cc410.png","width":"1080"},{"desc":"","height":"1346","title":"","url":"http://p0.img.360kuai.com/t11fd4c3301b1625a45dbc22183.png","width":"2032"}]}],"original":0,"pat":"art_src_0,fts0,sts0","powerby":"cache","pub_time":1730879451000,"pure":"","rawurl":"http://zm.news.so.com/80c85700573076d4e18eab11d1f94428","redirect":0,"rptid":"fc2395f276252f09","rss_ext":[],"s":"t","src":"火星说车","tag":[{"clk":"kcar_1:无框车门","k":"无框车门","u":""},{"clk":"kcar_1:良马","k":"良马","u":""}],"title":"smart不听劝，新车卖20w+比良马MINI还狠心，它有戏吗？","type":"zmt","wapurl":"http://zm.news.so.com/80c85700573076d4e18eab11d1f94428","ytag":"汽车:导购","zmt":{"brand":{},"cert":"汽车限制创作家","desc":"火星说车，经常刻刻都随同你的傍边畅听糊口。","fans_num":4007,"id":"3063720276","is_brand":"0","name":"火星说车","new_verify":"7","pic":"https://p0.img.360kuai.com/t017e830623bb70bfde.jpg","real":1,"textimg":"https://p9.img.360kuai.com/bl/0_3/t017c4d51e87f46986f.png","verify":"0"},"zmt_status":0}","errmsg":"","errno":0}